One of the main reasons why I like this logo so much is the hidden design in it. It's kinda like a rorschach test, because most of the time you see normal one of the images in the logo. Or a better example would be the painting of the old woman or the young lady. If you can't see it yourself the logo doubles of a guy swinging a club, and a head of a sparta warrior. The logo itself is eye catching and appealing, which is one of the reasons i like it so much.